Instructions: The missed touchpoint in the Customer Journey
We should never miss an opportunity to surprise, delight and inform our customers.We all know this is true. So why do so many consumer goods companies annoy, irritate and disappoint the people who buy their products moments after unboxing by providing near-useless instructions? In marketing, the ”customer journey”…
Deconstruct your instructions!
When I unbox a new coffee machine I want to be able to make my first cappuccino and not learn how to clean the machine, right? You would think so, but I regularly come across manuals and instructions that fail to keep it simple. “Put the…
Runner-up at International Pitchfest Haarlem2Harlem, SiliconHarlem in NYC.
On May 30th, Haarlemvalley organised its second edition of the Pitchfest Haarlem2Harlem. in cooperation with SiliconHarlem. The evening started with an official moment: Mayor of the City of Haarlem Jos Wienen and Manhattan Borough President Gale Brewer signed a letter of Intent to strengthen the…
No Food Wasted winnaar Present Your Startup, SwipeGuide runner-up!
Na meer dan 150 aanmeldingen in 5 regionale rondes en een halve finale, stonden uiteindelijk 7 finalisten op het podium tijdens de Finale van Present Your Startup 2016. NoFoodWasted werd na een spannende avond uitgeroepen tot winnaar van deze 3e editie van Present Your Startup.