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Our story.

SwipeGuide believes that creating intelligent, effective instructions should be effortless. Established in 2016 over a mutual frustration with traditional paper user guides, Daan Assen and Willemijn Schneyder founded SwipeGuide: the new industry standard for digital work instruction.

SwipeGuide provides an intuitive platform to create enhanced-reality work instructions in a matter of minutes. Machine operators and field service engineers visualize, standardize, and execute digital user guides on mobile devices and smart glasses.

Instruction tracking provides customers such as Heineken with real-time insights for continuous improvement, downtime reduction, and improved employee training engagement.

SwipeGuide is based in Amsterdam | Awards & Press


Our mission.

Our mission is to simplify your world by making any new task easier to do, one work instruction at a time.

Our platform enables companies and their employees to create the best instruction experience possible.

Meet the team.